Authors: Joel Lexchin
DOI: 10.1371/journal.pmed.0030132
Abstract Summary
Pfizer successfully repositioned sildenafil (Viagra) from a treatment for medical erectile dysfunction into a lifestyle enhancement drug for healthy men, expanding its market beyond therapeutic use to include performance enhancement in the general population.
Why Brain? ðŸ§
Pfizer expanded sildenafil’s market beyond medical ED treatment to include healthy men seeking enhancement, redefining the condition and broadening drug use beyond therapeutic needs.
License: CC BY.
The image is AI-generated for illustrative purposes only. Courtesy of Midjourney.
